About 1.4 billion people live in 55 African Countries. Though thirty-two (32) of these countries have signed on to the Free Movement of Persons Protocol as of 2018, only a few citizens know or are aware of its intrinsic value or the possibilities of this vital protocol as an existing legal framework committed to by their countries.
The Free Movement of Persons Protocol was agreed on in 2018 as a follow-up to the African heads of government’s commitment to conclude the protocol on the free movement of persons, right of residence, and right of establishment. The protocol aligns with other essential AU priorities, including Agenda 2063, the Sustainable Development Goals (SDGs) and international migration management policies.
According to a 2022 African Union-supported GIZ Migration factsheet, refugee and migration flows within the African continent are considerably more pronounced than those to Europe or other regions. For Africa to achieve Agenda 2063 and the SDGs, its citizens must be aware of and knowledgeable about the Free Movement of Persons protocols and be able to engage their national governments for necessary activation.
This project will promote the inherent potential of migration and free movement in Africa by understanding citizens’ perceptions, raising awareness of benefits, and replacing the existing culture of apathy with eagerness to explore the continent and Africa’s opportunities.
SCOPE OF WORK:
The consultant will engage a travel influencer/blogger to develop three (3) high-quality video documentaries that capture the challenges, opportunities, and realities of migration across Africa. These videos will serve as powerful advocacy tools to inform, engage, and inspire young Africans.
- Media Content Collection – Plan and conduct travels across three African countries to gather media content for the project.
- Video Production – Produce one high-quality video documentary for YouTube and three or more short videos to be used on other social media platforms (Instagram, X, Facebook etc.
- Content Promotion – Post and actively promote video content on Instagram, Twitter, Facebook, TikTok, and other platforms while ensuring alignment with Brooyante MEL’s messaging and advocacy goals.
- Hold a live session on any suitable social media platform to discuss the Freedom of Movement Protocol and popularize the documentary.
- Branding & Attribution – Credit supporting partners (YouthHubAfrica, GIZ, and the African Union CDC) where appropriate, using the approved hashtags #MoveAfricaNow and YouthMoveAfrica in all posts.
KEY DELIVERABLES:
- Develop 1 full documentary on the free movement and migration protocol
- Produce 3 short video documentaries on the Free Movement and Migration Protocol
- Social media promotional content posts and campaigns on Instagram story before the official launch, asking the audience, “Should Africans need visas to travel within Africa? Let’s discuss!”
- Well-promoted Video content on social media, including YouTube, Facebook, Instagram, Twitter, and TikTok, with credits to YouthHubAfrica, GIZ, and the African Union for their support and rightly using the approved hashtags #MoveAfricaNow and YouthMoveAfrica in all posts.
- Media support in hosting 2 Instagram live sessions to talk about migration in Africa
- Reach and engage at least 500,000 – 1,0000 young Africans through video documentaries and social media
- Use of project-specific hashtags (#MoveAfrica, #MoveAfricaNow and #YouthMoveAfrica)
Remuneration: YouthHubAfrica will pay the sum of Euros 25,760
Place where services are to be delivered: Nigeria.
Delivery dates and how work will be delivered (e.g. electronic, hard copy etc.):
Contract period is 7th February 2025 to 7th May 2025
Supervisory arrangements:
The Consultant will:
Work directly with YouthHubAfrica’s Program Manager, the program officer while also working closely with the Executive Director.
ELIGIBILITY
- Demonstrate the capacity to carry out the contract with experience in video documentary production, expertise in migration advocacy, or be able to get an expert in the team to help reflect migration-related key terms/frameworks in the videos, development, or continental integration projects.
- Background in communications, media studies, or related field
- Previous work with African Union initiatives or similar regional projects
- Network within the African media and content creation ecosystem
DEADLINE: March 7, 2025
Interested companies should send an expression of Interest Not later than 7th March 2025 to
[email protected] with “MOVE Africa” as the subject.Deadline: February 10, 2025